Unbroken ClosersField sales coaching

Coaching programs

From a free 45-minute workshop to a full monthly program. Every option is built for teams that sell face to face and over the phone.

Start here

Free team workshop

Free

45 minutes, on site or by video

"The 5 Objections Costing Your Team Deals This Month." Your reps leave with responses they can use on the next customer, and you see how they practice under pressure.

Book the free workshop
TimeWhat happens
0:00 to 0:05A story from the sales floor: the deal that got away and the objection that cost it.
0:05 to 0:10Your reps name the objections they hear most this week.
0:10 to 0:30The 5 big objections: the fear underneath each one and a simple response, demonstrated live.
0:30 to 0:38Reps pair up and practice while LJ coaches the room.
0:38 to 0:42Every rep gets a wallet-size Objection Armor Card.
0:42 to 0:45One challenge: use a response on a real customer today.
Most teams choose this

Team Program

From $1,200/mo

Teams of 5 to 15 reps. 3-month starting commitment, then month to month.

Ongoing coaching that keeps working after the first training. You get a coach, a practice tool, a scorecard and a recognition program in one monthly price.

Book a strategy call
  • Two live trainings a month, on site in Central Texas or by video anywhere
  • Soft Pitch practice seats with scenarios built from your team's real objections
  • A weekly rep scorecard: who practiced, scores, and who needs attention
  • A 30-minute strategy call with the sales manager every month
  • A Closer of the Month acrylic award, printed and delivered
  • Objection Armor Cards printed with your store's logo
  • A 30-day ramp plan for every new hire
  • The Unbroken Assessment for every rep. You see team-wide patterns, never individual answers

Larger teams and multi-store groups get custom pricing.

For individual reps

Closer's Circle

$79/mo

Founding members: $49 a month, locked for life, while spots last

A coaching membership for salespeople whose managers don't coach them. Think of it as a gym for selling: group classes, homework drills and a coach who tracks your progress.

Join the Circle
  • Your Unbroken Assessment and a coaching plan for your top inner objection (coaching, not counseling)
  • Two live group calls a month on Tuesday evenings: a 20-minute lesson, then live coaching on real deals
  • Soft Pitch access to practice each month's objection and get scored
  • A monthly challenge with a clear target, like setting five appointments from old leads
  • Every call recorded, so you can catch up any time
  • A private member community for wins and questions
  • Lead finder credits for reps who prospect for themselves
  • Closer of the Month: the top member gets an award shipped to them
Live event

Half-day sales bootcamp

From $1,500

One team on site, or open events at $99 to $199 a seat

"Field Ready." A hands-on morning that's more practice than lecture, with scored roleplay rounds and awards for the winners. Good for sales kickoffs, new-hire classes and slow-month resets.

Plan a bootcamp
TimeWhat happens
8:30The story: getting knocked down and coming back. Selling means getting up after "no."
8:50Today's buyer: they arrive informed. What that changes for your reps.
9:20The first 5 minutes: greeting, trust and discovery questions, practiced in pairs.
10:10Break
10:20Objection lab: scored roleplay rounds on the 5 big objections.
11:10Asking for the sale: three simple closes, everyone practices all three.
11:4030-day goals, the top-roleplayer award and Objection Armor Cards for all.
Add-on

Manager coaching

$500/mo

One-on-one, two calls a month

For sales managers who want to coach better, hire smarter and keep their best people. Pairs well with the Team Program.

Book an intro call
  • Two 45-minute one-on-one calls a month
  • Running a two-minute morning huddle that actually trains
  • Spotting the signs a rep is about to quit, and what to say
  • Interview questions that find people who'll last
  • Text access between calls for quick questions

Everything included, side by side

Free workshopCloser's CircleTeam ProgramBootcamp
Who it's forAny teamIndividual repsTeams of 5 to 15Teams and open events
Live training45 minutes, once2 group calls a month2 team trainings a monthHalf a day
Soft Pitch practiceNot includedIncludedSeats for your teamNot included
Weekly scorecardNoPersonal progressFor the managerNo
Manager strategy call15-minute debriefNoMonthlyPlanning call
AwardsArmor CardsMember of the monthCloser of the Month, branded cardsTop roleplayer award
PriceFree$79/moFrom $1,200/moFrom $1,500

What lands in your inbox every Monday

Team Program managers get a weekly scorecard. Here's a sample, so you know exactly what you're paying for.

Weekly scorecard ยท Sample storeTeam practice rate 83%
RepPractice roundsAvg. scoreThis week
Rep A98.4Closer of the Month pace
Rep B77.6Up 1.2 on price objections
Rep C56.9Steady
Rep D (new hire)46.1Week 2 of ramp plan
Rep E15.2Schedule a one-on-one

Illustrative sample. Your scorecard uses your reps' real practice data.

The 30-day ramp plan for new hires

Most new reps quit before they ever feel competent. Every Team Program client gets this plan for each new hire.

  1. Week 1

    Shadow the top rep. Learn the product and the process. Practice the greeting in Soft Pitch every day.

  2. Week 2

    Take ups with a closer nearby. Learn the 5 objections. First scored practice rounds.

  3. Week 3

    Work the floor solo. Daily huddle drills. A mid-ramp check-in with the manager.

  4. Week 4

    First full week on their own. Set a 60-day goal. Recognized in front of the team.

Questions managers ask

How much does coaching cost?

The free workshop costs nothing. The Team Program starts at $1,200 a month for teams of 5 to 15 reps. The Closer's Circle is $79 a month per rep, bootcamps start at $1,500 and manager coaching is $500 a month.

Is this counseling or therapy?

No. Unbroken Closers is sales and performance coaching. LJ draws on his own story to help reps get past what holds them back on the floor, but coaching is not counseling, therapy or medical care. When something runs deeper, like grief, trauma, addiction or depression, LJ will point you to a licensed counselor.

Is there a contract?

The Team Program starts with a three-month commitment, because real habits take that long to form. After that it's month to month and you can cancel any time. The Closer's Circle is month to month from day one.

We already have an AI training tool. Do we still need this?

Probably, yes. Most teams buy a practice tool and stop using it within a few weeks because nobody follows up. The Team Program is the follow-up: a coach, a scorecard and recognition that make practice a habit. Your reps can keep using your tool, or use Soft Pitch.

Isn't everyone buying online now?

They research online, but most still close in person. Only about 5% of recent car buyers did the whole purchase online. What changed is that buyers walk in informed, which means your reps need better skills, not fewer.

Do you come to us?

Yes, on site across Central Texas, including the Killeen, Temple, Waco, Round Rock and Austin area. Teams anywhere else get the same program by video.

When are trainings held?

Usually at your morning meeting before the doors open, or at lunch by video. Closer's Circle calls are on Tuesday evenings.

What if it isn't working?

The weekly scorecard shows practice and progress, so you'll know quickly. After the first three months the Team Program is month to month.

Do you work with industries other than car sales?

Yes. The program fits any team that sells face to face or by phone: insurance agencies, home services, solar and roofing, and media sales.

Not sure which fits? Start with the free workshop.

Book a free workshop
Book a free team workshop