Sales Coaching for Car Dealerships
For independent stores and small groups with 5 to 25 salespeople, where the GM is also the trainer, the closer and the recruiter.
Sound Familiar?
- New hires walkThey get a week of shadowing, then get thrown to the sharks. Most are gone before they feel competent.
- Buyers know moreCustomers walk in with invoice pricing, trade values and three quotes. Old tricks backfire.
- No time to coachManagers are desking deals, approving trades and chasing units. Training slips to “next week.”
- Trainers don’t stickA one-day seminar fires everyone up. Two weeks later, nothing has changed.
Dealers say their salespeople have told them they don’t get enough training or information.
MAXDigital survey, via Digital DealerOf car shoppers say visiting the dealership before they buy is important.
Fullpath survey, via Auto RemarketingWhat We Train on the Floor
Every skill is practiced, not just explained. Reps rehearse with each other in the training and with Soft Pitch between sessions.
Book a free workshop- The meet and greetEarning trust in the first two minutes with a buyer who already knows invoice.
- Needs and the walkDiscovery questions that find the real reason they came in today.
- The demo driveSelling the drive, not the spec sheet, and building toward the write-up.
- ObjectionsPrice, trade, payment, “spouse” and “I’ll think about it,” answered without pressure tactics.
- Phone and follow-upTurning internet leads and be-backs into appointments that show.
- Asking for the saleThree simple closes every rep can use without feeling pushy.
Green Peas Deserve Better Than the Sharks
Every Team Program store gets a 30-Day Ramp Plan for new hires, so they reach their first deals before they reach for the door.
Questions
Do You Work With Franchise Stores or Only Independents?
Both. The sweet spot is a store or small group with 5 to 25 salespeople, where the general manager doesn’t have time to run training every week.
Will This Conflict With Our Manufacturer Training?
No. Manufacturer training covers product and process. Unbroken Closers covers the conversation: greetings, discovery, objections and closing, practiced every month.
Can You Train Our BDC or Internet Team Too?
Yes. Phone and follow-up skills are part of the program, and Soft Pitch scenarios can be built for appointment setting.